Guide: How to Choose Banner Printing Sizes

Tips And Considerations For Choosing The Right Size

Selecting the right banner dimensions requires that you pay attention to the following 6 factors:

1. Purpose: Ask yourself why you need this banner. Is it to decorate your space, grab the audience's attention, increase customer engagement or advertise a campaign? Once you identify the purpose, you'll know the type of banner you need.

2. Budget: Another essential step is to determine how much budget to allocate to this advertising medium. Accordingly, you can choose matte, glossy, or anti-glare custom banner materials. Be it custom sizes for a wall or poles.

3. Space Available: The installation space plays a pivotal role in determining the size of the sign. Is it an indoor or outdoor space? Will you hang it on the fence or mount it on a high scaffold? In addition, you require the correct measurements of the venue to match the size of the banner.

4. Viewing distance and visibility: Determine the distance between your audience and the displayed banner. If visitors stand only a few feet away, you can use smaller signage. Else choose large standard sizes if you want to catch your audience's attention from afar.

5. Message: Prepare a draft of the text you want the banner to have. Various standard banner sizes have definite ratios that give you the right proportion between the text and graphics.

6. Common Mistakes: Often people make the mistake of choosing the wrong dimension for indoor or outdoor use. Either you're using too large of a banner for indoor use or small banners for outdoor use. In the case of an indoor setting, a large sign can make the space look cramped. It spoils the ambiance of your event. On the other hand, small vinyl signage with small text sizes prevents your customers from reading them properly.

Are you struggling to identify which dimension suits your banner the best? Contact our team of experts with your requirements and we will provide recommendations for your use case.

Standard Banner Sizes

Knowing the available standard vinyl banner sizes for every advertising scenario helps you select the correct size. At imagePro365, we offer over 200 sizes for banners to our customers.

Here are the popular sizes most businesses prefer:

●     2ft × 4ft (24" × 48") - Small

2ft × 4ft size banners are some of the most popular vinyl banner examples people use in indoor settings. From graduation parties to retail store offers, small banner sizes are always in demand for intimate gatherings.

Given their petite size, they're perfect for closed spaces or as supporting signs. That way, the banner size, and visibility is compatible with the surrounding.

Use these 13 oz vinyl banners in your yards, at stores, on pop-up tents and in other small spaces.

At imagePro365, we ensure the vinyl material withstands outdoor conditions and lasts three years or more with proper care and storage.

●     3ft × 6ft (36" × 36") - Medium

Medium-sized banner options are high in demand, given their easy-to-handle size and weight. Since they're neither too big nor small, 3ft by 6ft vinyl banners are appropriate for indoor and outdoor uses.

It's an impactful choice to drive traffic to your business by advertising and promoting your product or service or raising awareness for a specific cause. Most of our customers find this size ideal for trade shows, expos, festivals and similar events where everyone has a separate counter.

A medium-sized sign allows your prospective clients to see promotions from a distance.

●     4ft × 8ft (48" × 96") - Large

4ft × 8ft large banners are the best way to spread the word about your new product launch or the upcoming sales festival to the masses. Business people and marketers hoist large banners on building tops or walls to capture the client's attention.

The objective is to ensure that the advertisement is seen in busy and crowded areas. Such banner types come in solid and monochromatic backgrounds with eye-catching and minimal text.

You can use them to promote brand offers in front of your store or as a building wrap. We have endless options to offer regarding a large sign and its utility.

Note: Options for banners include poles pockets and wind slits. You can also choose either single or double-sided custom banners.

●     5ft × 15ft (60" × 180") - Extra Large

Use these extra large vinyl banners in horizontal dimensions for indoor and outdoor purposes. You can hang them on fences or buildings to market your services and offers.

Schools use these banners at their award ceremonies and even in marching bands. Many companies hang extra large banners to announce their fundraising occasions. Besides, mount these 13 oz custom vinyl banners on storefronts and windows.

●     8ft × 8ft (96" × 96") - Step and Repeat

Step and repeat banners are appropriate for professional photoshoots, trade show backgrounds and even at fashion show after-parties or film premiers. The 8ft by 8ft dimension is the most popular size. However, you can opt for 8ft by 10ft or 8 ft x 12ft sizes in case you need a larger background for more lavish events such as grand openings.

Design experts suggest the banner should be seamless. Customers should go for a matte vinyl finish instead of gloss. That's because the glossy banner materials reflect the light in the camera and damage the picture quality.

Remember, choose non-glare fabric if possible. It doesn't overexpose the logos due to bright lights.

●     6ft × 12ft (72" × 144") - Junior Posters

Junior poster banners are popularly known as 8 sheets in the advertising industry. This banner size belongs to the billboard advertising categories and junior posters are the smallest billboard size available.

People use junior posters where large posters and billboards cannot be installed. Brands use these banner types to deliver their message to local people.

They are a great choice for hosting short-term or seasonal sales at your store. Marketers can also put up junior posters to run regional campaigns.

Use such banner types to promote your business in indoor and outdoor settings, especially when you need billboard-sized mediums. We provide you with junior posters with grommets or hemming options.

●     10ft × 20ft (120" × 240") - Posters

Posters are also called 30 sheets. They are smaller than billboards but bigger than junior posters.

Marketers use them in crowded places to grab the customer's attention. Keep in mind, posters focus mostly on target marketing.

●     14ft × 48ft (168" × 576") - Bulletins

In the advertising industry, bulletins are commonly known as billboards. Most marketers use this billboard size to promote their products and services on larger mediums.

They hoist such huge vinyl banners on high rise buildings to grab the attention of a moving audience.

Custom Banner Sizes

At imagePro365, our custom sizes range from 2 ft to 10 ft in height and up to 30 ft in width/length. From our list of common banner sizes, customers can choose dimensionally-relevant designs. Likewise, we can suggest various designs or allow you to use online design tools to showcase your creativity.

In the case of situations where you cannot identify the preferred size, contact us. According to your requirements, we can recommend a size for you.

But how do you know when to choose a large or short banner?

The custom size of banners usually depends on the purpose of this advertising medium. While birthday celebrations require small-scale banners, you need broad and large vinyl signage for promotional announcements. Based on these ideas, here are a few more tips to consider:

●     For Large Size Banners

Choose large banners when you're hosting or participating in an outdoor event. The objective of such banners is to captivate visitors or customers from a distance.

For instance, a banner on the opening of your new outlet, displaying the address and the inauguration date, should be big enough for potential clients to see and remember the details without challenging recall memory.

Again, Church banners are generally large and planted for outdoor use. Followers get to see the text from a distance.

Even billboards and scrim vinyl are hoisted on high buildings across the highways or used to wrap the sides of the building. Constructors and marketers use this ploy to attract the attention of customers.

●     For Small Size Banners

We suggest small-size banners for indoor use. It's because of the closed space and one-to-one interaction with the clients that makes reading the text-based banners easy.

Such vinyl banners aim to capture the attention of viewers' attention only a few feet away. If used on outdoor premises, the small size banner might not be optimal at advertising your business.

The Ordering Process

 imagePro365 makes creating custom banners easier. You can either submit your own custom design or use our online design tool to create your desired banner. If you want to upload your graphics or artwork, please make sure it matches the custom banner artwork specifications.

Below is a list of our most common sizes:

Standard Sizes are available for all Single-sided and Double-sided Banners.

Interested in a Vertical layout? Any of these sizes can be a vertical banner! 

We also print sizes not listed here, please contact us if you have a custom size. Banner Sizes